{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6596ba75d414f00016c8a9bd/66b3aa668ad6ad827c7b96d9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mark Effinger: Unlocking your brain with nootropics","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6596ba75d414f00016c8a9bd/1763648811542-8e030cdd-0f1f-4436-a63a-d3ef784ec700.jpeg?height=200","description":"<p>On&nbsp;this episode of Brave New World, we’re turning our attention to nootropics and neuroscience.&nbsp;</p><p>Nootropics are drugs and supplements which proponents say can boost alertness, increase focus, and improve memory.&nbsp;</p><p>Today, Evgeny Lebedev meets<a href=\"https://www.standard.co.uk/lifestyle/meet-the-mastermind-who-is-trying-to-cure-brain-disease-b1175352.html\" rel=\"noopener noreferrer\" target=\"_blank\"> Nootopia founder Mark Effinger</a>, AKA Mr Noots. Since launching in 2004, Nootopia has helped 300,000 people- including doctors, biohackers, and fitness instructors- unlock their potential.&nbsp;</p><p>&nbsp;</p><p><strong>The two discuss:</strong></p><p>- The Nootopia lab and its research methods&nbsp;</p><p>- Mark’s journey from child prodigy to entrepreneur&nbsp;</p><p>- How the loss of his wife was the catalyst for Mark to start Nootopia</p><p>- Why everyone has an ‘inherent Achilles heel’</p><p>-The complexities of ADHD treatment</p><p>-Natural ways to rebuild neural pathways&nbsp;</p><p>&nbsp;</p><p>Plus more…&nbsp;</p><p>&nbsp;</p><p>If you enjoyed the episode, please leave us a review and rating. The next episode will drop on 22 Aug. </p><p><br></p><p>Drop us a line at <a href=\"podcasts@standard.co.uk \" rel=\"noopener noreferrer\" target=\"_blank\">podcasts@standard.co.uk </a></p><p>&nbsp;</p><p><strong><u>Disclaimer:&nbsp;you should always seek own medical advice.</u></strong></p>","author_name":"Evening Standard"}