Panellists include Danny Cooper, chief information and digital officer at Virgin Wines; Rachel Wilson, general manager of Napa Valley Marriott; and Patrick Comiskey, Master of Fine Arts, wine writer and critic.
As AI capabilities evolve at speed – enabling increasingly sophisticated product recommendations, targeted communications and data-driven insights – drinks businesses face a particular challenge: applying these tools in a category defined by complexity and deeply subjective consumer preferences.
This session examines how AI-powered personalisation can be deployed effectively across retail, e-commerce and hospitality, and what a specialist, drinks-focused approach looks like in practice.
Hosted in partnership with Preferabli, which provides recommendation solutions tailored specifically to the drinks sector, the webinar will bring together voices from across the trade — spanning digital retail, hospitality and wine criticism — to assess both the opportunities and practical realities of AI implementation.
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