{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/658cc5883bfd5a0017a3a0e4/658d95cc62b0bd0016a4c3a0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Share a Coke (2012) ","description":"<p>Remember the excitement of finding a Coke with your name on it? 🎉 Our very first episode explores the genius behind Coca-Cola's Share a Coke campaign. Join us as we dive in the making of this refreshing slice of advertising history.&nbsp;</p><p>Featuring:</p><ul><li>Sarah's demonic Dora doll from childhood</li><li>The power of a name</li><li>And more!</li></ul><p><br></p><p>Commercial discussed: https://www.youtube.com/watch?v=5-ahnFYzMp8</p><p><br></p><p>Sources:</p><p><a href=\"https://qeola-ennovatelab.medium.com/why-the-share-a-coke-campaign-was-so-successful-a0734c8bcb76\" rel=\"noopener noreferrer\" target=\"_blank\">https://qeola-ennovatelab.medium.com/why-the-share-a-coke-campaign-was-so-successful-a0734c8bcb76</a>&nbsp;</p><p><br></p><p><a href=\"https://thebrandhopper.com/2023/06/09/branding-case-study-success-of-share-a-coke-campaign/\" rel=\"noopener noreferrer\" target=\"_blank\">https://thebrandhopper.com/2023/06/09/branding-case-study-success-of-share-a-coke-campaign/</a></p><p><br></p>","author_name":"Anna Strickland"}