{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65885e0cfa5a340016e3e287/6aa3ce3eff74edfd0062e816?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"R2Kast 438 – Clare Otridge on farmer led research, behavioural science and better data","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65885e0cfa5a340016e3e287/1789120046474-1bc05d20-acf6-47e4-a9cc-546ddd41363d.jpeg?height=200","description":"<p>Today I had Clare on the R2Kast 🎙️ Clare is a farmer’s daughter, behavioural scientist and the driving force behind Grounded Research, using research and data to make sure farmers and others across the food supply chain have a genuine voice in decision making. 🌾</p><p><br></p><p>We spoke about growing up on an arable farm in Cambridgeshire, moving into marketing and consultancy, life as a military wife and eventually finding her way back into agriculture during the pandemic. That journey also led Clare into behavioural science and understanding why people actually make the decisions they do. 🍎</p><p><br></p><p>A big part of the conversation focused on Five Bar Gate and the communities Clare has created to make agricultural research easier, quicker and more representative. We spoke about paying farmers for their time, building robust data sets and making sure the people actually producing food are involved in the research and decisions that affect them. 🌍</p><p><br></p><p>We also chatted about ADOPT, farmer led innovation, getting farmers engaged in research and Clare’s nomination for Woman of the Year at the British Farming Awards.</p><p><br></p><p>Enjoy! 🙂</p>","author_name":"Wallace Currie"}