Today we’re back with Field to Front Door 🎙️
David, Martin and Wallace this time chatting right in the middle of peony season pressure, with everything starting to speed up very quickly on farm.
A big part of this episode was around direct selling and how different things become when you’re dealing with the customer yourself rather than supermarkets. We got into the reality of picking peonies at the right stage, managing subscriptions, handling labour pressure and trying to deliver quality at exactly the right moment.
There was also a really interesting discussion around regenerative farming and soil biology, with Martin explaining everything from cover crops and reduced tillage through to microbes, seed treatments and why farming systems have changed so much over the last few decades.
We also spoke a lot about social media and building value around what you produce. From apples and peonies through to grains and direct selling, the conversation kept coming back to the idea that farmers have more value in their products than they often realise if they can build trust and connect with people properly.
Alongside all of that there were the usual stories and tangents, from Chelsea Flower Show and tourists stripping apple orchards bare through to agroecology on Arran and the challenge of keeping farming viable in very different parts of the country.
We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.
Enjoy! 🙂