Today we’re back with Field to Front Door 🎙️
David, Martin and Wallace picking things up again with a real mix of what’s happening on farm right now and where things might be heading next.
We covered everything from late frosts and irrigation to how that actually impacts crops on the ground, through to peony season kicking off and the pressure of getting everything picked, packed and delivered at the right time.
A big part of this one was about selling direct and what that really looks like in practice. From pre selling crops a year in advance, to building customer trust, to the reality that you don’t need thousands of customers if you’ve got the right ones.
There was also a really interesting chat around niche markets and adding value, from linseed for eye packs to specialist grains and how finding the right outlet can completely change the economics of a crop.
We got into social media again as well, not just the numbers but how you actually use it to build something real, and why copying someone else isn’t the answer, it’s about finding your own thing and doing it properly.
We’re going to keep this going fortnightly for now and see where it takes us. If you’ve got ideas on what we should cover or who we should bring in, send them our way.
Enjoy! 🙂