{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"R2Kast 423 – Olivia Skeoch on content, career changes and coming into agriculture","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65885e0cfa5a340016e3e287/1778617681968-60b8981d-3e17-4292-b7f3-686ac9d7fa9f.jpeg?height=200","description":"

Today I had Liv on the R2Kast πŸŽ™οΈ She works in commercial content across the agricultural media space, creating campaigns, events and storytelling that connect farming with a wider audience. 🌾


We spoke about how she found her way into agriculture from outside the sector, starting with an English degree and teaching before moving into marketing and eventually into agricultural media. It was a really honest chat about trying different things, figuring out what works and what doesn’t, and how those decisions shape where you end up. 🍎


A big part of the conversation focused on content and communication. How stories are told in agriculture, the importance of asking questions, and why people coming in without a farming background can bring a different and valuable perspective to the industry. 🌍


We also chatted about confidence, networking and building a career without a set plan, and how sometimes just following what you enjoy can take you further than you expect.


Enjoy! πŸ™‚


","author_name":"Wallace Currie"}