{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65885e0cfa5a340016e3e287/689dc261290bdec8f9112a83?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"R2Kast 368 – Shabawn Farrall on people, opportunity, and building something new","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65885e0cfa5a340016e3e287/1756148377990-84f13f4f-1073-4437-a360-00b7f81288d5.jpeg?height=200","description":"<p>Today we welcome Shabawn Farrall to the R2Kast! 🎙️</p><p><br></p><p>A year ago to the day this episode goes out, I headed to Cheshire for what turned into a two-hour interview at Hills Green Marketing — with no idea where Cheshire even was. One of the people I met that day was Shabawn, and over the past 14 months she’s become a good friend.</p><p><br></p><p>Her journey is a masterclass in following opportunities wherever they lead. From her first day in a livestock market as a teenager, to supporting farmers through the foot and mouth crisis, to retraining as a florist and running her own wedding business, to now heading up people and influencers at Hills Green — she’s embraced each new chapter with curiosity and energy. 💐🚜</p><p><br></p><p>We talk about chance conversations that changed everything (including the side-of-a-football-pitch chat that brought her to Hills Green, and the car park conversation with Tom Pemberton that sparked a UK-first influencer marketing division). There’s also plenty on culture-building, hiring lessons, weddings, Covid’s reset on priorities, and why people will always be at the centre of her work. ❤️🌾</p><p><br></p><p>Enjoy! 😊</p><p><br></p><p>#ShabawnFarrell #HillsGreen #AgInfluencers #AgMarketing #PeopleInAg #InfluencerMarketing #RuralBusiness #AgCommunity #FarmersOfInstagram #AgNetworking #MarketingToFarmers #AgInspiration #WomenInAg #AgLeadership #RuralInnovation #AgricultureUK #FarmLife #AgStorytelling #FoodAndFarming #FutureOfFarming #AgriCulture #FarmingWithPeople #CollaborationInAg #AgCareers #AgJourney #FromFloristToFarming</p>","author_name":"Wallace Currie"}