What happens when you stop performing who you think you should be… and start getting honest about who you actually are?
In this episode of the Magic Hour Podcast, I sit down with Emily Shimwell, founder of Dine Wilder Events and co-founder of Graze Wilder Charcuterie, for a conversation that feels both grounding and quietly confronting in the best way.
Emily has built multiple businesses in a short amount of time, but what we explore in this conversation goes far beyond growth or strategy. It’s about identity. The kind that shifts as you evolve. The kind that doesn’t always have a clear answer.
We talk about what it really looks like to jump before you’re ready, and how that decision can shape not just your business, but your sense of self. Emily shares the reality of building something quickly while raising young kids, and what it means to let your personal and professional worlds blur without losing yourself entirely.
This conversation also holds space for the tension so many women carry. The pressure to be polished but still relatable, confident but still likeable, soft but still taken seriously. And what it costs, energetically, to keep showing up that way. We explore reinvention as something deeper than a pivot. The reframes that ask more of you than a simple no ever could. And the process of becoming someone new without abandoning who you’ve been.
🎧 In this episode, we talk about:
⚡ Jumping before you’re ready and what happens on the other side of that decision
⚡ The identity shifts that come with building and evolving quickly
⚡ Navigating motherhood and business without separating the two
⚡ The pressure women feel to show up a certain way in professional spaces
⚡ The energetic cost of constantly performing in business and life
⚡ Reinvention as a lived experience, not just a strategy
⚡ The difference between saying no and reframing what’s actually aligned
Above all, this episode is an invitation to look a little closer at yourself. To question the roles you’ve been playing. And to consider who you are when you’re not performing for the room.✨
📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast
📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Get a free month of Flodesk here: https://flodesk.com/c/UNICORNMARKETING 💌
✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!
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