What does it take to attract, develop and mobilize talent in one of the world’s most complex and dynamic industries?
In this episode of The Talent Transformation Podcast, Dimitri Boylan speaks with Daniela Bacher, Business Unit Manager for People and Culture Development, Employer Branding and Recruiting at STRABAG, about how the global construction group is responding to workforce shortages, demographic change and evolving talent expectations. From recruiting apprentices and building stronger career pathways for blue-collar workers to using employer branding, international hiring and strategic workforce planning, this conversation explores how STRABAG is shaping a more agile, future-ready workforce across 50 countries.
Topics include:
Using social media, employer branding and local campaigns to reach emerging talent
Reducing early dropout rates by giving candidates a realistic view of construction work
Expanding talent pipelines through international recruitment and refugee hiring
Strengthening retention by reconnecting with former employees and building alumni relationships
Using major projects, innovation and sustainability goals to engage candidates
Improving strategic workforce planning across regions, divisions and project timelines
Increasing internal mobility by making opportunities more visible across the organization
Connecting skills, competencies and training to future workforce needs
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