{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6578977d483dd70016fabee6/65b7f27d7746e50017dbcc4d?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Creator Wizard, Lena Katz","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6578977d483dd70016fabee6/1710818473736-6478852a9c907a418cdece05fe5bfe4b.jpeg?height=200","description":"<p>As a Creator Integration Strategist &amp; Campaign/Casting Lead, this episode’s guest, Lena Katz, discusses her experiences in finding obscure yet talented creators and emphasizes the importance of aligning creators with brand values.&nbsp;</p><p><br></p><p>In this episode, she provides insights into her approach to talent recruitment, shares common pitfalls in negotiating contracts, and offers advice for navigating the complexities of the corporate side of the creator economy.</p><p><br></p><p>Want to connect with Lena? Find her here: https://www.linkedin.com/in/lenakatz/</p><p><br></p><p>--</p><p><em>What Happens Offscreen</em> is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:</p><p><br></p><p><strong>Submit a question for What Happens Offscreen:</strong> <a href=\"https://bit.ly/49kM4It\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.offscreenresources.com/inquire</a></p><p><strong>Learn more about Offscreen Resources: </strong><a href=\"https://bit.ly/4bKLwxe\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.offscreenresources.com</a></p><p><strong>Hire Creator Economy Professionals: </strong><a href=\"https://bit.ly/4bMatbm\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.offscreenresources.com/hiretalent</a></p><p><strong>Build a Profile with Offscreen Resources: </strong><a href=\"https://bit.ly/4bIC2SY\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.offscreenresources.com/hireme</a></p><p><strong>Make friends with Creator Economy Professionals:</strong> <a href=\"https://bit.ly/4bBeqzA\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.weareworkfriends.com</a></p><p><br></p><p><strong>Reach out via email: </strong>meredith@offscreenresources.com</p><p><br></p><p>Social Media Links:</p><p><br></p><p><strong>Follow Meredith on Linkedin:</strong> <a href=\"https://bit.ly/3SNDn28\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/meredith-jacobson/</a></p><p><strong>Follow Meredith on Instagram:</strong> <a href=\"https://bit.ly/3SFApga\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/meredithjatwork/</a></p>","author_name":"Meredith Jacobson"}