From his unexpected foray into influencer marketing to his transition from agencies to working directly with brands, this episode’s guest, Greg Alleger, shares his wealth of experience navigating both sides of the industry.
He underscores the value of long-term partnerships and the strategic approach to negotiating and fostering meaningful collaborations. Overall, this episode captures the essence of relationship-building, the nuances of influencer-brand dynamics, and the strategic elements involved in cultivating successful partnerships.
If you want to connect with Greg, you can find him here: https://www.linkedin.com/in/gregoryalleger/
If you want to shop Ridge, check out their products here: https://ridge.com/
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What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:
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