{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65774537fd7b5f0011bcaa54/6980a83f19ef991f733bc8dd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Inside the Art of Targeting the Top 5%: How Compass Luxury Sells Nine-Figure U.S. Real Estate Deals","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65774537fd7b5f0011bcaa54/1770039337575-6ca6b63c-09f6-4a81-991d-f851964d14af.jpeg?height=200","description":"<p>In this episode, JamesEdition CEO Eric Finnas Dahlstrom speaks with Felipe Hernandez, VP of Marketing and Head of Compass Luxury, about how ultra-luxury properties are marketed and sold at the highest end of the market.</p><p><br></p><p>Hernandez explains why luxury marketing prioritizes precision over scale, how narrow buyer targeting shapes outreach strategies, and why effective execution often depends on close collaboration between agents and specialized teams. Drawing on real-world cases, including nine-figure listings, the conversation examines how targeted analysis, disciplined outreach, and attention to detail influence outcomes when only a select group of buyers is relevant.</p><p><br></p><p>This podcast is brought to you by JamesEdition — the global marketplace for luxury real estate, collaborating with more than 30,000 businesses worldwide and reaching over 2,5 million monthly visits across 140 countries.</p><p><br></p><p><br></p>","author_name":"JamesEdition"}