{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6572ff058321cf00124b79e1/66f5e41c337e6a756fef6239?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Lead Generation & Conversion Differences Between B2B & B2C Businesses","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6572ff058321cf00124b79e1/1727432332457-b1df28cf-9db1-47ad-a7ba-a1d92999f51a.jpeg?height=200","description":"<p><br></p><p>Join us as we delve into the key differences between lead generation and conversion strategies in B2B and B2C businesses. We discuss how understanding the unique characteristics of each target audience, their respective buyer journeys, and the nuances of messaging and content is crucial for success.</p><p><br></p><p><br></p><p><br></p><p>Opeoluwa Adekoya (Growth Marketer, Lykdat Tech) <a href=\"https://www.linkedin.com/in/opeoluwa-adekoya\" rel=\"noopener noreferrer\" target=\"_blank\">inkedin.com/in/opeoluwa-adekoya</a></p><p><br></p><p>Joel Ozue (Digital &amp; Growth Marketing Specialist) <a href=\"https://www.linkedin.com/in/joelozue\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/joelozue</a></p><p><br></p><p>Dan Ewah (Co-founder/CEO, WITTY) <a href=\"https://www.linkedin.com/in/danewah\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/danewah</a></p><p><br></p><p>Samuel Adedeji (Head of Product, Fountain Pay)</p>","author_name":"Startup Launchcode"}