{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6572ff058321cf00124b79e1/65aa54b242ecf200164431a2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Defining a Go-to-Market Strategy to give Your Startup a Competitive Edge","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6572ff058321cf00124b79e1/1705660585928-a2401b61ef51dbb6a23fc000662438e4.jpeg?height=200","description":"<p>in this episode, we explore the critical elements of creating a successful market entry plan for startups. The host and guests discuss key components like identifying target audiences, strategic product positioning, pricing strategies, and effective communication channels.</p><p>speakers:</p><p><strong>Paul Macharia (Co-founder&amp;CEO, Kiotapay)</strong> <a href=\"https://www.linkedin.com/in/paulmacmaina\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/paulmacmaina</a></p><p><strong>Kelechi Uchenna (Co-founder&amp;CEO, Nigenius)</strong> <a href=\"https://www.linkedin.com/in/kelechi-uchenna-58046031\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/kelechi-uchenna-58046031</a></p><p><strong>Edidiong Ekong (Head of Marketing, Alerzo)</strong> <a href=\"https://www.linkedin.com/in/edidiongekong\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/edidiongekong</a></p><p><strong>Kelvin Ogholi (Co-founder &amp; CEO, CoTrust Equity)</strong> <a href=\"https://www.linkedin.com/in/kelvin-ogholi\" rel=\"noopener noreferrer\" target=\"_blank\">linkedin.com/in/kelvin-ogholi</a></p>","author_name":"Startup Launchcode"}