{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6571ebcdcc2cf30012756602/6a4fa3ae2b60482dd24f5fc9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Ep. 45 - Pop to Drop?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6571ebcdcc2cf30012756602/1783603343763-17d896ab-6e29-4a86-bf14-b4eab2c89ff2.jpeg?height=200","description":"<p>The unprecedented collaboration between Swatch and Audemars Piguet that resulted in the <a href=\"https://watchesbysjx.com/2026/05/swatch-audemars-piguet-royal-pop.html\" rel=\"noopener noreferrer\" target=\"_blank\">Royal Pop</a> dominated the product's first news cycle, but market enthusiasm seems to have cooled off, with anecdotal evidence supported by broader search trends.</p><p><br></p><p>On Episode 45 of the <strong>SJX Podcast</strong>, we look back at the launch, and discuss what future collaborators might do differently to avoid the same fate.</p><p><br></p><p>We also look at the opposite end of the market, which in some ways is only gaining momentum, with a number of multi-million-dollar results in the spring auctions.</p><p><br></p><p>Show notes:</p><p><br></p><ul><li>00:30: <a href=\"https://watchesbysjx.com/2026/05/swatch-audemars-piguet-royal-pop.html\" rel=\"noopener noreferrer\" target=\"_blank\">Swatch x Audemars Piguet Royal Pop</a></li><li>02:30: Google search volume</li><li>05:25: F.P. Journe Chronomètre à Résonance Souscription result at Phillips</li><li>10:10: F.P. Journe 'Swiss Fine Timing' edition results</li><li>13:41: Christie's highlights, including Patek Philippe ref. 3448G 'Red Dot' and ref. 5959R</li></ul><p><br></p>","author_name":"SJX Watches"}