Wrexham hospitality has a blueprint worth paying attention to - and Neil Roberts, known to many as Robbo, breaks down exactly how he is building it. From opening a wine bar inside a derelict former bank to setting standards that put safety, atmosphere, and collaboration first. Robbo, co-owner of Vault 33, shares what it really takes to keep a venue fresh, profitable, and relevant in a town buzzing with change.
He explains why the bar is designed as a daytime-to-early-evening destination, why female guests are at the center of the experience, and why details like music, cleanliness, air conditioning, and even the shorts policy matter more than most people realize. Robbo also reflects on the pressure and pride of being a hometown player, his four Wales caps, and what it means to see his daughter Mia continuing the family’s football connection. He opens up about the realities of hospitality margins, unpredictable trading, staffing challenges, social media, and why the town’s momentum under Rob McElhenney and Ryan Reynolds is creating real opportunities for businesses that stay rooted in community.
AB Accountancy
Website: https://www.abaccountancy.co/
Facebook: https://www.facebook.com/ABaccountancyUK?locale=en_GB
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Wrexham Business Spotlight Podcast
Socials: https://linktr.ee/wrexhambusinessspotlightpod
Vault 33
Website: https://www.boutique33wrexham.co.uk/vault33bar
Insta: https://www.instagram.com/vault33wrexham/?hl=en
Boutique 33
Website: https://www.boutique33wrexham.co.uk/
Insta: https://www.instagram.com/boutique33_wrexham/?hl=en
Robbo Insta: https://www.instagram.com/robbowxm/?hl=en
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