Grace Beverley and Jake Browne are the co-founders of Retrograde, and we’re finding out more about them on Startup Strategies with Juliana Hahn. Backed by $2M in pre-seed funding, they built Emma, an AI talent agent that’s redefining how creators manage brand deals. In this episode, we break down how their insider experience in the creator economy gave them a strategic edge, how they ignored surface-level user feedback and instead built in a different direction, and why personifying their AI tool was the key to gaining traction.
Grace and Jake share their Startup Strategies on how to:
• Use insider experience to identify and solve real pain points.
• Make your product memorable by giving it a story users want to be part of.
• Create an emotional connection to an AI product through brand personification.
• Leverage founder-product-fit to turn a personal brand into a powerful distribution engine.
Let’s break down their Startup Strategies!
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