{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6568f50c48d3ce001215e668/69a54ce9c9e62804ccdb6cf1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Melanie Clark and Tom Faichnie: Differentiating yourself as a new brand and adding value that AI can’t","description":"<p>Melanie and Tom had been working together for years under different companies and then they decided to take their effective working relationship into their own hands and launch their own corporate finance business, Quantify Advisors. In their first year, Quantify advised on 14 completed deals with a cumulative deal value in excess of £150 million.&nbsp;</p><p><br></p><p>This episode discusses their evolving personal brand journey, the learning curve of being a business owner and how they create added value for their clients.</p><p><br></p><p>Timings for episode</p><p>00:00-5:35: Introduction and how they met</p><p>5:36-7:56: The story so far of Quantify Advisors&nbsp;</p><p>7:57-9:11: The learning curve of being business owners and wearing lots of different hats</p><p>9:12-14:45: Differentiating as a new brand in a competitive market</p><p>14:46-21:29: Working to strengths and navigating personal branding</p><p>21:30-23:45: What are Tom and Melanie learning as leaders?</p><p>23:46-31:19: What&nbsp;AI can and can’t do to add value in corporate finance&nbsp;</p><p>31:20-34:29: Commentary on the corporate finance and private equity market in 2026 and deal flow for Quantify</p><p>34:30-36:06:Being consultative by building&nbsp;relationships with clients</p><p>36:07-40:15: Personal and professional goals for the next 12 months&nbsp;</p>","author_name":"Craig McKellar"}