Qe don’t talk about sports a lot on this show. But today, we are—because this is really a story about money.
Right now, women’s sports are having a moment. Investment is pouring in, media deals are growing, and athletes are finally starting to see bigger paychecks.
But this isn’t just about what’s happening at the professional level.
It’s also about what it takes to even get in the game. Youth sports are getting more expensive, access is shrinking, and yet the research shows that girls who play sports are more likely to become leaders, earn more, and build wealth over time.
So there’s a bigger question here: What does this moment mean for women—and our financial future?
Today, we’re digging into the economics of women’s sports, the controversy around athletes like Eileen Gu making bold financial moves, and why this could be one of the most important—and overlooked—wealth stories right now.
My guest is Tess Waresmith, investing educator and former athlete, who’s connecting the dots between sports, opportunity, and financial power. You can follow Tess on her Substack - Wealth with Tess - here.
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