We're taking a deep dive into how Gen Z consumes and advice on how they can make better financial choices.
Joining the show: Josh Rosenberg, Co-Founder of Day One Agency who, together with researchers at USC Annenberg Center of Public Relations, examined how Gen Z consumes -- from information and news to purchases. Also, Aja Evans, a licensed therapist who helps clients relieve money anxiety to achieve financial wellness.
We discuss: How does Gen Z defines \"influence,\" the financial challenges that come with relying heavily on social media and the best sources to trust when it making purchasing decisions.
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