In this episode of Case Studies, Casey sits down with Justin Juntunen - founder of Cedar and Stone Sauna - to explore why the ancient practice of sauna bathing is finding new life in the heart of modern wellness. What starts as a conversation about custom craftsmanship and cardiovascular benefits quickly unfolds into something deeper: a dialogue on slowing down, creating meaning, and pursuing a business with soul.
Justin shares his journey from building saunas with his grandfather in Minnesota to leading a company that crafts world-class sauna experiences, from private homes to luxury resorts. More than just heat and steam, his mission is about reconnecting people to their bodies, their breath, and each other. Together, they unpack the science, cultural traditions, and spiritual rituals behind the sauna movement, and why it's resonating with high performers and families alike.
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