In this episode, Casey sits down with Ty Nielson and Tim Miller, the entrepreneurial duo behind Ninja Kids, for a candid masterclass on building creator-led experiences with heart, vision, and relentless execution. Fresh off a Tony Robbins immersion, they unpack how state, story, and strategy helped catalyze new habits and higher standards; and why the energy of an aligned community can flip limiting beliefs into bold action.
Ty and Tim trace their path from shaping the trampoline park industry to founding Ninja Kids; along the way they learned that it’s rarely a lack of resources, but a lack of resourcefulness that holds leaders back. Their time scaling hundreds of locations provided a front-row education in private equity, deal structure, and culture; lessons they’d later use to design on their own terms.
They also share the scrappy stories that shaped the brand’s creator partnership strategy; from pursuing real estate with nothing but conviction, to a chance introduction that led to the Ninja Kids collaboration and a new growth thesis. Expect takeaways on proximity as power, building wonder into product, modeling excellence, and leading so your people feel believed in.
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