John Taylor, billionaire-minded entrepreneur and Co-founder of Grit Marketing, went from knocking doors in college to building one of the fastest-growing sales organizations in America. Now, he reveals the leadership habits, mindset shifts, and business principles that shaped his rise—and how you can apply them to your own journey.
In this episode, John Taylor shares:
John Taylor’s story is about more than sales—it’s about building belief, leading with humility, and creating success that lasts. Whether you’re an entrepreneur, leader, or rep in the field, his lessons will change the way you think about business, discipline, and life.”
00:00 | Opening & why this conversation
01:18 | Partnership, boardroom lessons & belief from mentors
01:54 | Todd Pedersen’s influence and the evolving Grit team
03:04 | Early valuation, vision, and “bottom of the mountain” mindset
04:22 | Roots, family of 11, first door-to-door reps
09:08 | BYU finance, pest control, and learning to lead
12:21 | Competition, identity, and the power of belief
15:32 | From top rep to VP: building organizations that scale
16:52 | 2020 uncertainty, honoring deals, and character under pressure
18:16 | Essential business, resilience, and keeping promises
24:02 | Founding Grit (2020): from sales partner to platform
26:59 | Habits & rituals: Sunday planning, cold plunge, breathwork
30:05 | Emily: marriage, values, and building a life that works
33:30 | Don’t skip steps: hard skills (finance/accounting) compound
35:39 | Sharpe ratio thinking: time, trade-offs, and priorities
36:30 | Golf, relationships, and playing the right game
41:57 | Purpose, presence, and leading with love
43:28 | Modeling authenticity: inspiring people to be better
51:46 | Faith, hope, NICU lessons, and “life happening for us”
58:21 | Close: the best is yet to come
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