{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6565ad3a17f64c0012936532/696abf2c98f7a1123eecf60b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The 2026 Forecast: How to Plan for AI and Data Success","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6565ad3a17f64c0012936532/1768602935287-3d74ea21-42dd-4fdf-9c79-3a3867ac1ca0.jpeg?height=200","description":"<p>In Episode 10 of&nbsp;<em>Reinventing B2B</em>, host&nbsp;Emilie Sanders Lee&nbsp;is joined by&nbsp;Jacob Golding,&nbsp;Ritesh Patel,&nbsp;Patrizia Vassallo, and&nbsp;Will Mather&nbsp;for a roundtable on how AI is reshaping B2B marketing—and what senior marketers should be watching next.</p><p><br></p><p>In this episode, we cover:</p><ul><li>AI answer engines&nbsp;and the shift from SEO to&nbsp;Answer Engine Optimization (AEO)</li><li>What AI needs to recommend brands:&nbsp;discoverable, quotable, trusted content</li><li>Why&nbsp;data hygiene, governance, and tracking&nbsp;are now non-negotiable</li><li>How brands build a stronger&nbsp;digital ecosystem + authority moat</li><li>The return of&nbsp;brand&nbsp;as a growth driver in AI-first environments</li><li>How measurement is evolving:&nbsp;share of AI presence, sentiment, attribution, outcomes</li><li>2026 predictions:&nbsp;agentic workflows, integrated growth strategy, and staying&nbsp;intentionally human</li></ul>","author_name":"Just Global"}