In B2B marketing 81% of ads are invisible and 95% of buyers aren’t even in-market. Tough crowd. What does it take to break through and reach your audience? And what does the research tell us about content that works?
Join Jon Barkworth, Just Global, and Jonathon Palmer, LinkedIn, as they discuss why high-quality creative and bravery can drive four times profit, and how to do it. Including:
- Winning the battle for peripheral attention
- How brands signal value to buyers
- Embracing the role of emotion in B2B
- The competitive advantage of creativity
- The importance of social proof
- Removing the fear of failure
If you want to cut through the noise, win over buying committees, and make marketing that draws attention, this is the podcast for you.
References:
Amazon LinkedIn video ad for Valentine’s day 2025: https://www.linkedin.com/posts/amazon_never-drop-the-ball-on-a-valentines-day-activity-7295819672937971713-RdQa?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAaS0aABco5tEVX9h8egrugPC_cBbqH8m4Y
Google pixel 9 2025 superbowl ad: https://www.youtube.com/watch?v=-7e6g11BJc0
LinkedIn research ‘81% of ads go unnoticed’: https://business.linkedin.com/marketing-solutions/b2b-institute/better-bolder-b2b-branding
Will smith eating spaghetti side by side comparison of AI video tech leap forward 2023 – 2024: https://www.instagram.com/reel/DEc5ZehNiye/?utm_source=ig_web_copy_link
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