{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6565ad3a17f64c0012936532/67348d325b81168b137e1c7c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Think differently about ABM","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6565ad3a17f64c0012936532/1731489836908-fd440396-d57a-4861-a897-590f8b9677d2.jpeg?height=200","description":"<p>Companies that adopt an ABM go-to-market strategy outperform those that don't. That's according to research from our guest on this episode, Co-founder and CEO of specialist ABM market research and advisory firm, ForgeX.</p><p><br></p><p>It makes sense when you think about today's expectations of a personalized experience. The challenge lies in adapting ABM to suit your own business needs. This requires some independent thinking.</p><p><br></p><p>Join Davis Potter from ForgeX, and our own EVP of Growth, James O'Flaherty, as they take a fresh look at ABM for today's go-to-market strategies.</p><p><br></p><p>They cover:</p><ul><li>what ABM looks like today</li><li>the best areas to be focusing on</li><li>where the market needs to develop</li><li>new models to use to make ABM work for you</li><li>the intersection of demand gen with ABM</li><li>predictions for the future</li></ul><p><br></p><p>ForgeX: https://www.forgex.ai/</p><p>Just Global's ABM solution: https://justglobal.com/just-abm/</p>","author_name":"Just Global"}