{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6565ad3a17f64c0012936532/66bb5821f2af86b9e881cdca?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Future-proofing your B2B","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6565ad3a17f64c0012936532/1723553712457-587bd690-e555-4dc6-92c8-ed602795776b.jpeg?height=200","description":"<p>72% of business leaders see marketing as not essential to their company’s evolution in 2024 (<a href=\"https://www.gartner.com/en/newsroom/press-releases/2024-06-04-gartner-marketing-survey-finds-84-percent-of-business-leaders-and-employees-agree-their-company-identity-must-change-significantly-to-achieve-objectives\" rel=\"noopener noreferrer\" target=\"_blank\">Gartner</a>). Add to this the speed of emerging technology and swathes of data, and there’s a need for marketing to win over stakeholders and drive growth in the months to come.&nbsp;We see this as a huge opportunity.</p><p>&nbsp;</p><p>Listen in to James O’Flaherty, our own EVP of Growth, chatting about future-proofing a global marketing function with CMO for Global Markets at TCS, Ashish Babu.&nbsp;</p><p><br></p><p>In this episode we ask the important questions: how to stay agile in this environment? How to build loyalty? How to prove your worth? How to predict what’s coming? And how to harness AI?&nbsp;&nbsp;</p>","author_name":"Just Global"}