A failing pub was hiding remarkable spring water. Dr. Elena Berg meets Doran Binder, founder of Crag, a premium mineral water company built around a source beneath his pub in England’s Peak District. Doran explains how an accidental discovery became a business centered on hydration, local distribution, subscriptions, and reusable glass bottles. The episode also examines the limits of that model. Glass requires substantial energy to produce and transport, bottle-return systems depend on customer participation, and growth can complicate a company’s water sustainability goals. This is a grounded look at spring water quality, environmental stewardship, and what a small producer can and cannot solve within the bottled water industry.
Episode Guest: Doran Binder
Find more information about Doran Binder here
Follow Doran on Instagram and TikTok
More information about Crag here
More information about the episode and Something in the Water here.
Episode transcript and more information on the Pine Forest Media Website
Follow Pine Forest Media on Instagram @pineforestmedia
Hosted by Elena Berg
Written and produced by Elena Berg and Clark Marchese
Audio Editing by Clark Marchese
Cover art by Sarah Glavan
Theme Music by Josef Salvat
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