{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6560b822a0ec710012693832/684c16367631e3569e41062e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 42: Websites and SEO - What Every Freelancer and Facilitator Needs to Know","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6560b822a0ec710012693832/1749816846008-6fd7a92c-36d6-4186-bb84-cca20de4c325.jpeg?height=200","description":"<p>Is your website really working for you - or is it quietly gathering dust?</p><p><br></p><p>In this episode, I’m joined by Barb Davids, a website and SEO strategist who helps business owners grow their organic traffic and make their websites work harder (without all the tech overwhelm). Together, we dive into why your website still matters - even in the age of social media - and what simple changes you can make to boost your online presence.</p><p><br></p><p>We explore:</p><ol><li>Why having a website builds trust and credibility with clients</li><li>The surprising importance of having a blog (yes, even now!)</li><li>What SEO actually is — and why it’s not as scary as it sounds</li><li>How to choose the right keywords and get found on Google</li><li>Practical tips to improve your site without needing a full redesign</li><li><br></li></ol><p>Whether you’re just starting out or thinking it might be time to refresh your online home, this conversation is packed with insights to help you take small, manageable steps toward a website that really supports your business.</p><p><br></p><p>I invite you to grab a cuppa, join me on the pink seat, and tune in your ears.</p><p>____</p><p><br></p><p>A Facilitator's Journey is the podcast that looks at how you run your business as a facilitator or trainer.</p><p>You started this work because you have a passion that you want to share with organisations. However, there is the small detail that you are now running a business and this requires a whole other set of skills and knowledge.</p><p><br></p><p>Join me, Kirsty Lewis, Founder of School of Facilitation, as I interview trainers and facilitators about how they manage their businesses. I will explore how people run their finances, price their work, scale up, scale down, decide to retire, market themselves, manage clients, and much much more.</p><p><br></p><p><strong>Key Links:</strong></p><p>If you purchase the <a href=\"https://compassdigitalstrategies.com/digital-marketing-services/instant-blog-planner/?utm_source=PodcastGuest&amp;utm_medium=referral&amp;utm_campaign=a-facilitators-journey\" rel=\"noopener noreferrer\" target=\"_blank\">Instant Blog Planner™</a>, you will get a free 90-minute working session with Barb. Mention 'A Facilitator's Journey' when you purchase.</p><p><br></p><p>Visit Barb's website <a href=\"https://compassdigitalstrategies.com/\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Visit Barb's YouTube <a href=\"https://www.youtube.com/@compassdigitalstrategies\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Connect with Barb on Instagram <a href=\"https://www.instagram.com/compassdigitalstrategies/\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Connect with Barb on Linkedin <a href=\"https://www.linkedin.com/in/barb-davids/\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Listen to Barb's podcast <a href=\"https://open.spotify.com/show/5XGj8OFOaZTfCUosCJ7tI1\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Grab your free site audit <a href=\"https://compassdigitalstrategies.com/free-site-audit/\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Visit the School of Facilitation website <a href=\"https://www.schooloffacilitation.com\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Discover SOFest <a href=\"https://www.schooloffacilitation.com/sofest/\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Connect with me on Instagram <a href=\"https://www.instagram.com/schooloffacilitation/\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p>Connect with me on Linkedin <a href=\"https://www.linkedin.com/in/kirsty-schooloffacilitation\" rel=\"noopener noreferrer\" target=\"_blank\">HERE</a></p><p><a href=\"mailto:contact@schooloffacilitation.com\" rel=\"noopener noreferrer\" target=\"_blank\">contact@schooloffacilitation.com</a></p>","author_name":"Kirsty Lewis"}