{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/655dd477693de40011ee6c50/65db817eadf63c001641acfe?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What happened to Lilt (and why?)","description":"<p>What the hell happened to Lilt? If you were blindsided over its reincarnation as a Fanta drink in 2023, then consumer journalist Rob Brown is here to tell you what happened and why. Plus, cocktails that taste like Yankee Candles (bad) and Blue WKD's reinvention as a 0% drink (erm, good, we guess?) and a lovely mailbag of listener stories and feedback to last week's Coca-Cola episode with Chris Hewitt.</p><p><br></p><p>Helen's prepping for the Empire podcast tour (<a href=\"https://www.empireonline.com/podtour/\" rel=\"noopener noreferrer\" target=\"_blank\">tickets here</a>) and Kat's getting to ready to launch her next book, No One Talks About This Stuff (<a href=\"https://uk.bookshop.org/p/books/no-one-talks-about-this-stuff-twenty-two-stories-of-almost-parenthood-kat-brown/7606144?aid=13315&amp;ean=9781800182875&amp;\" rel=\"noopener noreferrer\" target=\"_blank\">preorder here</a>).</p><p><br></p><p><strong>Extra Lilt deep dive stuff:</strong></p><p><a href=\"https://www.marketingweek.com/lilt-struggling-brand-health-rebrand-fanta/\" rel=\"noopener noreferrer\" target=\"_blank\">The data</a> (Marketing Week)</p><p><a href=\"https://thebrandgym.com/killing-lilt-coca-cola-brand-focus-in-action/\" rel=\"noopener noreferrer\" target=\"_blank\">Killing Lilt</a> (The Brand Gym)</p><p><a href=\"https://www.thegrocer.co.uk/soft-drinks/how-the-fizz-went-out-of-totally-tropical-lilt/678868.article\" rel=\"noopener noreferrer\" target=\"_blank\">Rob's piece on the reaction</a> (The Grocer)</p><p><br></p><p><a href=\"https://otter.ai/u/SdWrGCqzENO4zPd_PpvjI05_XL0?utm_source=copy_url\" rel=\"noopener noreferrer\" target=\"_blank\">Episode transcript</a></p><p><br></p><p>If you’ve got a favourite drink you’d like to share with us or any other non-booze-related gossip, then email us at popculturedrinkspodcast@gmail.com. See what and where we've been drinking lately on Instagram <a href=\"http://www.instagram.com/popculturedrinkspodcast\" rel=\"noopener noreferrer\" target=\"_blank\">@popculturedrinkspodcast</a>.</p><p><br></p><p>Pop Culture is on Bookshop.org! Read our books, our guests’ books, and other books we like, while helping to support the show at <a href=\"https://uk.bookshop.org/shop/pop-culture-soft-drinks-podcast\" rel=\"noopener noreferrer\" target=\"_blank\">https://uk.bookshop.org/shop/pop-culture-soft-drinks-podcast</a></p><p><br></p><p>Artwork:<a href=\"https://www.canva.com/p/ilutaka/\" rel=\"noopener noreferrer\" target=\"_blank\"> Ilutaka</a></p><p>Music:<a href=\"https://freemusicarchive.org/music/holiznacc0/discography\" rel=\"noopener noreferrer\" target=\"_blank\"> HoliznaCC0</a></p><p>Lilt advert via: <a href=\"https://www.101soundboards.com/sounds/130807-here-comes-the-lilt-man-commercial-song#goog_rewarded\" rel=\"noopener noreferrer\" target=\"_blank\">101soundboards</a></p>","author_name":"Helen O'Hara & Kat Brown"}