{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/655cb69d415230001259567c/67ae270be54c8d17288be712?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Art of Sustainability Communications with Helen Neal","description":"<p>This week on the Net Zero Business Podcast, I'm joined by Helen Neal of <a href=\"https://www.hncomms.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">HN Communications</a>. We cover a huge number of topics including:</p><p><br></p><ul><li>Ethics in the PR Industry</li><li>The importance of leadership commitment</li><li>Brandmapping to create a compelling Sustainability story</li><li>Building trust through sharing the positives and difficulties</li><li>Focussing on what you have done rather than what you plan to do</li><li>Green claims and the nuances of greenwash</li><li>Progress &gt; perfection</li><li>The pros and cons of the BCorp scheme</li></ul><p><br></p><p>The Net Zero Business Podcast is brought to you by <a href=\"https://www.terrainfirma.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">Terra Infirma Ltd - Brining Sustainability to Life</a></p>","author_name":"Gareth Kane"}