{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/655cb69d415230001259567c/66968ee3c60e068fda231688?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building trust in green marketing with Russ Avery, Avery and Brown","description":"<p>In this episode of the Net Zero Business Podcast, I talk to Russ Avery of the Avery &amp; Brown marketing agency about his Sustainability career, his views on green marketing and other interests, notably AI. Here's the highlights:</p><p><br></p><p>• Purpose driven business</p><p>• How clichéd images betray an inability to tell a story.</p><p>• Avoiding greenwash, greenhushing and the danger of big numbers</p><p>• Becoming a BCorp as a small business</p><p>• AI for good</p><p><br></p><p>As always, the podcast is brought to you by <a href=\"http://www.terrainfirma.co.uk/\" rel=\"noopener noreferrer\" target=\"_blank\">Terra Infirma Ltd - Bringing Sustainability to Life</a></p><p><br></p>","author_name":"Gareth Kane"}