{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/655cac1ed8d1d700123e52fc/664c705f4f58ea0012c6aec4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Justin Sacks: Creator Programs: What Every Gaming Marketer Should Know | Ep. 12","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/655cac1ed8d1d700123e52fc/1716284324157-3bac5d6588bf19f6dc0223924ae17c3a.jpeg?height=200","description":"<p><strong>What does it mean to build a <em>great </em>gaming creator program</strong>? Justin Sacks, co-founder and CEO of <a href=\"https://www.nexus.gg/\" rel=\"noopener noreferrer\" target=\"_blank\">Nexus.gg</a>, joins us on the podcast to discuss the emerging world of gaming industry creator programs and how they can impact game success. He’s a former competitive gamer who transitioned to pioneering creator programs-as-a-service after realizing the power of measuring performance for content creator collaborations. We discuss the hurdles associated with selling to large game publishers, how marketers can harness mid-tail creators to drive player engagement and revenue, and building meaningful and sustainable relationships with creators. Hosted by <a href=\"https://powder.gg/\" rel=\"noopener noreferrer\" target=\"_blank\">Powder</a>.</p><p><br></p><p><strong>In this episode, we cover:</strong></p><ul><li>The evolution of creator programs and their increasing importance in the gaming industry.</li><li>Challenges faced by game publishers in adopting and integrating creator programs effectively.</li><li>What good and bad implementations of creator programs look like.</li><li>The role of agents and management groups in shaping successful creator strategies.</li><li>The impact of creator programs on player behavior and game monetization.</li><li>Strategies for building long-term, mutually beneficial relationships between creators and game publishers.</li><li>And more…</li></ul><p><br></p>","author_name":"Powder"}