{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/655cac1ed8d1d700123e52fc/6638c668d8d5c70012393334?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Olga Wese: The Complex Art of Influencer Marketing | Ep. 11 ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/655cac1ed8d1d700123e52fc/1714996690150-7dfb7d4424b9d3e37f69a9e647c01024.jpeg?height=200","description":"<p><strong><em>How should you select influencers and manage risk when building a complex campaign?</em></strong> This episode welcomes guest <strong>Olga Wese</strong>, founder of <a href=\"https://joined.media/\" rel=\"noopener noreferrer\" target=\"_blank\">Joined Media Group</a>, to talk about complex creator campaigns, ranging from classical influencer marketing to bringing in celebrity ambassadors. We cover the challenges of working with high-profile celebrities and the importance of due diligence and risk management when finding the right campaign partners, as well as the importance of relationship, logistics, and self-management in influencer marketing.&nbsp;Hosted by <a href=\"https://powder.gg/\" rel=\"noopener noreferrer\" target=\"_blank\">Powder</a>.</p><p><br></p><p><strong>In this episode, we cover:</strong></p><ul><li>The unique challenges and benefits of partnering with high-profile celebrities&nbsp;</li><li>What qualities make a good agent or marketer in influencer marketing in gaming</li><li>How to manage relationships, logistics, and negotiations in influencer marketing</li><li>How to build strong processes to scale your influencer marketing team</li><li>And more…</li></ul><p><br></p>","author_name":"Powder"}