{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/655cac1ed8d1d700123e52fc/661e63a1797b1700174967d0?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Matt Woods: Understanding the Changes in Influencer Marketing | Ep. 10 ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/655cac1ed8d1d700123e52fc/1713267335495-9048e5badbf5ca5a2d652df9fc182445.jpeg?height=200","description":"<p><strong>How has influencer marketing changed in the last five years–and what trends are changing the industry today?</strong> Matt Woods, CEO and co-founder of <a href=\"https://www.thisisafk.com/\" rel=\"noopener noreferrer\" target=\"_blank\">AFK Group</a> joins <em>Influence</em> to share his perspective. From his early days as a content creator to spearheading a major influencer marketing agency, Matt shares his unique perspective on the evolving dynamics of platform-specific strategies, building relationships, and practical advice for both upcoming influencers and brands. Hosted by <a href=\"https://powder.gg/\" rel=\"noopener noreferrer\" target=\"_blank\">Powder</a>.</p><p><br></p><p><strong>In this episode, we cover:</strong></p><ul><li>Building relationships and networking with other content creators.</li><li>Longevity and sustainability in influencer marketing.</li><li>Monetization for creators.</li><li>Choosing platforms and collaborations.&nbsp;</li><li>Understanding the role of the audience is crucial in influencer marketing.&nbsp;</li><li>The keys to success for aspiring creators.</li><li>And more…</li></ul>","author_name":"Powder"}