{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"AI or Human Voice? Why Brands Choose Both, with Mark Graeme from OCX UK (Omnicom Production) and Mark Eaves from Gravity Road","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/655b38214c0cfb0012a0f672/1791287406958-6692b152-bb2b-4c8c-bad2-07e4f006d5b2.jpeg?height=200","description":"

This episode explores when and why a creative studio chooses AI over a human voice, and when it doesn't, from two vantage points in the advertising industry. Mark Graeme is Head of Studio at OCX UK (Omnicom Production, part of Omnicom Group, the world's leading marketing and sales company). Mark and his team produce work for creative agencies such as Adam & Eve/TBWA, AMVBBDO, and McCann, plus work directly with a mix of local and global brands.

Mark Eaves is Founder of Gravity Road, part of The Brand Tech Group, working across brands including Unilever, Booking.com and TikTok. He led Gravity Road's build of 'Ode,' an AI poetry companion made in partnership with Microsoft AI and Poetry Pharmacy founder William Sieghart. 'Ode' is trained on Sieghart's own voice to listen and prescribe a poem. Every poem is read aloud by a real actor - Stephen Fry, Harriet Walter, Dominic West and Indira Varma among them - rather than a synthetic voice.


Between them, we get the industry-wide picture and one deeply considered case study, both circling the same question creative directors are still grappling with: AI or human voice?


Explore the conversation further in our companion article >


OCX UK (Omnicom Production)

Capability-production - Omnicom


Rennie Wind Relief Campaign

Rennie Wind Relief Calls Time on Britain’s Oldest Fart Cover-up | LBBOnline

Rennie Baxters Story Advert

TV ad: Rennie: Baxter's Story


Forrester’s 2026 Technology & Security Predictions

Forrester’s 2026 Technology & Security Predictions: As AI’s Hype Fades, Enterprises Will Defer 25% Of Planned AI Spend To 2027


MIT: The Gene Divide: State of AI in Business 2025

https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf


Adobe Express: Voices of AI: Music, Speech, and the new marketing soundscape

Voices of AI: Music, speech, and the new marketing soundscape | Adobe


Gravity Road

Gravity Road


Reuters Pure News from the Source Brand Campaign

https://www.reuters.com/media-center/reuters-expands-pure-news-straight-source-brand-campaign-with-two-new-video-2026-09-16/


Ode

Ode - Find the poem that finds you - odepoetry.ai


Bringing Ode Poetry to life with MAI’s audio models

Bringing Ode Poetry to life with MAI’s audio models | Microsoft AI


The Poetry Pharmacy Forever William Sieghart

Books – The Poetry Pharmacy Live


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00:00 Season Intro and Guests

01:58 Mark Graeme Background

02:54 Studio AI Tools

04:54 Voiceover Planning Process

06:36 Campaign Voice Wins

08:54 When AI Is a Mistake

10:19 Hype Versus ROI

12:46 Trust Gap Explained

15:30 BRAVA Sponsor Break

16:31 Consent and Corporate Use

18:31 Future of Human Voice

20:31 Mark Eaves and Gravity Road

23:07 Audio Culture Resurgence

27:13 Choosing AI Versus Human Voice

28:31 Reuters Authenticity Case

31:09 Ode Poetry Companion

36:11 Why Human Poem Readings

37:47 Wrap Up and Next Episode

","author_name":"Melissa Thom "}