In this powerful episode of Live Life by Design, host Jeff Mendez sits down with Damon Price, Chief Sales Officer at Pure Light, for a deep and raw conversation about leadership through adversity in both business and life.
From rebuilding a company after a seismic industry shift to navigating the heartbreak of personal loss, Damon shares the real journey behind the titles. He opens up about how he handled a nine-figure acquisition, the toll of burnout, and the mental frameworks that keep him aligned through chaos. This episode is packed with practical wisdom for entrepreneurs, sales leaders, and anyone chasing purpose beyond profit.
Damon also reveals something deeply personal he’s been holding back, and why now might be the time to share it with the world.
This episode will challenge your mindset, recharge your drive, and remind you what really matters.
⏱️ Key Timestamps
0:00 Welcome to Casa de Mendez
1:00 Major Industry Shifts & The \"Big Beautiful Bill\"
3:00 Leadership in Crisis Mode
5:45 Turning Turmoil Into Strength
8:15 Lessons from a Nine-Figure Acquisition
10:40 Burnout, Loss & Work-Life Alignment
14:00 What Sales Leaders Actually Need to Teach
19:30 Damon’s Must-Read Book Recs
22:20 Founders Don’t Run Out of Money, They Run Out of Will
25:00 Do Hard Things on Purpose
28:00 A Perspective Shift on Time, Loss & Legacy
33:45 “Backstory” and The Rocking Chair Test
36:00 Keep It Simple, Keep It Soulful
40:00 The Real Sales Strategy: Consistency Over Charisma
44:00 Vivint Memories and Industry Mentors
48:00 “I’ve Been Holding This Back…”
50:00 Jeff’s Final Thoughts
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