We speak to Abby Richardson, Head of Impact at The Wave and co-author of the new Do Blue book which positions water as the life solution we all need.
Abby Richardson was there from the very start of The Wave, from it being an idea in Nick Hounsfield’s head that he wanted to bring to life. From getting investors on board, to making it a reality, to helping to bring its impact goals to life, Abby has been there every step of the way. And yet, if you’re not in the industry, you may never have heard of her.
That’s all set to change with the launch of the latest Do Lectures book, co-written by Abby and Nick, ‘Do Blue’, an uplifting guide to the power of blue, arguing (as many of us in this community would agree) that being in or near water has tremendously positive effects on our lives in a myriad of ways.
Abby isn’t a surfer, a skater or a snowboarder, and traditionally may not have found her way onto the Board Women podcast. However, she’s been instrumental in bringing women’s communities to the wave, starting the now iconic Sister Sessions, and ensuring that diversity continues to be a focus for the business with their impact strategy.
She’s also, like so many of us, a midlife woman who sought something to keep her sanity during covid, and for her dipping in cold water was the solution. I’ve said it before, and I’ll say it again: cold water swimming is the gateway drug for so many women coming to board sports. It’s an activity that helps you realise you have the control to make your body do hard things. More on this with our interview with Gilly McCarthur in the next couple of weeks.
Abby is incredibly articulate, and just good fun, and this episode is warm, self deprecating and honest.
We cover:
It’s a good one! I hope you enjoy it.
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Presenter: Caroline Keylock
Producer: Selma Chalabi
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