{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65450c38a809bc001241f009/691201377728b8766ca2cd9e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Human connection and storytelling with Laura Hearn","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65450c38a809bc001241f009/1762787612532-b2dc0603-c4aa-44b2-8ffc-54759c95cd6b.jpeg?height=200","description":"<p>Lara discusses the untapped potential of storytelling and human connection in the business world with Laura Hearn, founder of <a href=\"https://www.flipitglobal.com\" rel=\"noopener noreferrer\" target=\"_blank\">Flip it Global</a> and Content and Brand Manager for us here at Consortium.</p><p><br></p><p>Laura explores why storytelling plays such a vital role in branding, how emotion drives purchasing decisions, and shares creative ways to use AI effectively - without losing the human touch in your work.</p><p><br></p><p><a href=\"https://www.linkedin.com/in/flipit/\" rel=\"noopener noreferrer\" target=\"_blank\">Connect with Laura on LinkedIn</a>, or <a href=\"https://www.flipitglobal.com\" rel=\"noopener noreferrer\" target=\"_blank\">check out her website</a> to see how she’s helping businesses through storytelling.&nbsp;</p><p><br></p><p>Laura’s Recommendations</p><p>The Next Big Idea Podcast - <a href=\"https://podcasts.apple.com/us/podcast/the-next-big-idea/id1482067226\" rel=\"noopener noreferrer\" target=\"_blank\">Apple</a> - <a href=\"https://open.spotify.com/show/2aoNkInl8NmE2X2xT1DOQQ\" rel=\"noopener noreferrer\" target=\"_blank\">Spotify</a> - <a href=\"https://wondery.com/shows/the-next-big-idea/\" rel=\"noopener noreferrer\" target=\"_blank\">Other Platforms</a></p><p><a href=\"https://www.gladwellbooks.com/titles/malcolm-gladwell/talking-to-strangers/9780316478526/\" rel=\"noopener noreferrer\" target=\"_blank\">Talking to Strangers</a> by Malcolm Gladwell&nbsp;</p><p><br></p><p><a href=\"https://www.eventbrite.co.uk/e/finding-your-firms-voice-brand-storytelling-and-content-for-2026-tickets-1768793592249\" rel=\"noopener noreferrer\" target=\"_blank\">You can sign up for Laura and Hannah’s Brand Storytelling and Content webinar on November 26th here!</a>&nbsp;</p><p><br></p><p>If you've got a question or would like to be on the show, email us <a href=\"mailto:podcast@consortiumbiz.co.uk\" rel=\"noopener noreferrer\" target=\"_blank\">podcast@consortiumbiz.co.uk</a></p>","author_name":"Consortium more than marketing"}