{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/65441738e5c88f001313a141?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"IT'S NOT WHAT YOU SELL, IT'S HOW YOU SELL IT!","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/65441738e5c88f001313a141/show-cover.jpg?height=200","description":"So you've created an amazing business, put years of your life into making it as perfect as possible, and worked hard to ensure your offering is different to anything else in the marketplace.\n\nIt's only a matter of time before everybody sees this, and your lifelong ambition suddenly takes off, Right?\n\nUnfortunately this is not how the world works, and just building a business you are passionate about does not usually equate to giving you the life you dreamed it would.\n\nThis podcast will help you to understand how to influence more people, book more meetings, and win more clients.","author_name":"Dave Kelly"}