{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6540d81430d67500123ff6c8/67daa662f48da980925671f1?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Real Magic Cannes Creative Brand of the year, Coca-Cola with Islam ElDessouky","description":"<p>Coca-Cola's creative brilliance was celebrated at Cannes last year. In this Future Proof Podcast&nbsp;with Islam El Dessouky, Global VP of Creative Strategy and Content Lynne Deason&nbsp;explores what it is that gives Coca-Cola campaigns their real magic and fizz. This unmissable, inspiring and enjoyable conversation covers topics that anyone focussed on creating effective advertising today needs to master.&nbsp;</p><p><br></p><ul><li>Creating Emotional Connections: the art of crafting advertising that resonates emotionally and leaves a lasting impact</li><li>Emotion alone isn't enough: why brand centricity isn't a nice to have and how to achieve it</li><li>Building Brand Consistency: how to maintain brand authenticity and consistency across diverse markets and cultural contexts.</li><li>Leadership: what it takes to be an inspiring and effective leader in today's dynamic marketing landscape.</li></ul>","author_name":"Kantar & Saïd Business School, Oxford University"}