{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6540d81430d67500123ff6c8/6735f792940fb4de7c78621e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6540d81430d67500123ff6c8/1731584614853-37306de7-dfeb-4949-a6a7-ec82941a717c.jpeg?height=200","description":"<p>In this festive podcast episode, Lynne Deason chats with Toby Horry, Global Marketing Director at TUI, about his role in decking the halls of the TUI brand.&nbsp;</p><p>Tune in to learn the strategic thinking behind how the brand is expanding its perceptions and delivering&nbsp;impactful and memorable effective marketing campaigns.</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href=\"https://try.kantar.com/campaigns/the-best-christmas-ads/?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=tui_podcast_fp\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><p><br></p><p>Hosted on Acast. See <a href=\"https://acast.com/privacy\" rel=\"noopener noreferrer\" target=\"_blank\">acast.com/privacy</a> for more information.</p>","author_name":"Kantar & Saïd Business School, Oxford University"}