{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6540d81430d67500123ff6c8/6734c8a45b81168b1391d2bc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6540d81430d67500123ff6c8/1731511443915-dc7538a3-3d59-4629-b484-9f4e1be0c7ed.jpeg?height=200","description":"<p>Get into the festive spirit with Lynne Deason and McCann's Global Head of Effectiveness and Retail, Jamie Peate, as they unwrap the secrets behind building a shared effectiveness culture.</p><p>Plus, discover insights into how creativity and brand centricity are the key to effectiveness.&nbsp;</p><p><br></p><h3><strong>The Best Christmas Ads 2024: Unwrapping campaign effectiveness</strong></h3><p><strong>More than just ad testing. </strong>Expertise you can trust from the industry's most connected view of campaign effectiveness. ​</p><p>Kantar Marketplace: insights at the speed of business for year-round success.</p><p><a href=\"https://try.kantar.com/campaigns/the-best-christmas-ads/?utm_source=organic&amp;utm_medium=podcast&amp;utm_campaign=christmasads&amp;utm_content=mcann_podcast_fp\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Sign up here to get this year’s results first</strong></a><strong> 📃 </strong></p><p><br></p><p>Hosted on Acast. See <a href=\"https://acast.com/privacy\" rel=\"noopener noreferrer\" target=\"_blank\">acast.com/privacy</a> for more information.</p>","author_name":"Kantar & Saïd Business School, Oxford University"}