{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6540d81430d67500123ff6c8/65688e0c6e8b4c001270677e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Reimagining fragrances: Breaking the rules with Felix Frowein","description":"<p>What if innovation's true essence lies in shattering conventions? In this captivating episode, Dr. Nicki Morley, Head of Behavioural Science and Innovation Expertise at Kantar UK, engages in a thought-provoking dialogue with Felix Frowein, Senior Vice President of Global Consumer Fragrances at DSM Firmenich. Together, they plunge into the dynamic world of fragrance creation, driven by a shared belief: the best innovations stem from rule-breaking.</p><p><br></p><p>Discover the fascinating merger between DSM and Firmenich, two industry giants united to revolutionize product development. This alliance has not only propelled fragrance creation but also ushered in a paradigm shift in early-stage holistic thinking, poised to revolutionize our sensory experiences.</p><p><br></p><p>This conversation challenges conventions, urging innovators to embrace rule-breaking as a path to redefine products. Tune in now!</p>","author_name":"Kantar & Saïd Business School, Oxford University"}