Why do so many brands invest in sustainability but struggle to communicate it?
In this episode of Sustainable Futures, Jonathan Hall speaks with Maddy Cooper, Founder and CEO of Flourish, about the gap between sustainability action and marketing execution.
Maddy shares her journey from marketing agency leader to climate entrepreneur, the challenges of building a business as a female founder, and how Flourish is helping brands navigate legal complexity, overcome greenhushing, and turn sustainability credentials into credible brand growth.
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