As AI rapidly reshapes marketing and consumer experiences, how can brands innovate without compromising trust?
In this episode of Sustainable Futures, Valeria Piaggio and Jonathan Hall explore the growing importance of responsible AI, drawing on initiatives such as the Inclusive AI Playbook developed through the Unstereotype Alliance and industry efforts to create more inclusive advertising. They discuss the risks of bias, the importance of ethical and environmentally responsible AI, and why marketers must think about what AI can do for people, not just efficiency or profit.
The conversation also examines how leading organisations are approaching responsible marketing and why the brands best positioned for growth will be those that treat intelligence as both an opportunity and a responsibility, with people at the heart of every decision.
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