In this episode of Sustainable Futures, Jonathan Hall is joined by Jake Dubbins, Co‑Chair of the Conscious Advertising Network and Founder of Media Bounty, to explore how advertising is funding climate disinformation and social harm.
They discuss the broken incentives of the digital advertising system, rising regulatory pressure on green claims, the risks facing brands, and why tackling misinformation is now a board‑level issue, as well as the opportunity for advertising to drive the net zero transition.
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