{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653d8dc318e0ae0011b1edf5/653d8dc718e0ae0011b1efbf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Social Media Marketing: Video Is On The Rise, So Is TikTok","description":"<p>The Trend Talk Show brings industry experts together to discuss what&apos;s good, what&apos;s bad, and what&apos;s next in business, social media, technology, personal branding, and more. <br/><br/>In this episode, panelists discussed new and emerging social media marketing trends including:<br/><br/>🔵 36% of consumers prefer 1-3 minute videos and 27% favor 4-6 minute videos according to Hubspot. Fewer, want to see shorter, less than 60 sec and longer, 7-9 minutes, 15% and 14%, respectively. <br/><br/>🔵 TikTok is growing, it&apos;s website became the most popular domain in late 2020, according to Hubspot and it was the most downloaded app in the US in 2021, 94M downloads notes Appptopia. <br/><br/>🔵 The majority of businesses using video has grown, jumping from 61% in 2016 to 81% in 2018, and increasing to 86% in 2022 according to Wyzowl&apos;s annual State of Video Marketing Survey 2022. <br/><br/>And more<br/><br/>PANELISTS<br/><br/>🔵 Brenda Meller, LinkedIn Coach and Consultant, Meller Marketing<br/><br/>🔵 Moumita Das Roy, Marketer and DEI Advocate, Dulux Group<br/><br/>Hosted by Annette Richmond, Personal Brand Strategist, Personal Brand You. <br/><br/><br/></p><p>If you enjoyed this episode, please subscribe. <br/><br/>Follow us on social media<br/><br/>YouTube: https://hi.switchy.io/TheTrendTalkShowYouTube<br/><br/>YouTube: https://hi.switchy.io/careerintelligenceYouTube<br/><br/>LinkedIn: https://www.linkedin.com/in/annetterichmond/<br/><br/>TikTok: https://www.tiktok.com/@annetteadvises<br/><br/>Twitter: https://twitter.com/careerintell<br/><br/>Visit our websites https://personalbrandyou.com/ https://careerintelligenceresumewriting.com</p>","author_name":"Annette Richmond"}