{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/653afa2bab9fa2001294baa7/6a422b619fa27d16aeaf27c6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Why Female Fandom is Dominating the Attention Economy: From NFL Athletes to Swiftie Communities, with Alexy Posner","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/653afa2bab9fa2001294baa7/1782721580773-1ec79f2d-2682-484d-8520-64c83276f1aa.jpeg?height=200","description":"<p>What does an NFL sports agent have in common with a Taylor Swift fitness community?</p><p><br></p><p>Alexy Posner has spent 10 years building the personal brands of top NFL players. She's also the founder of Swiftie Liftie Club, a Taylor Swift-themed fitness community that now draws 400+ people per event. And the thing she wants every founder to know? Saying no is where the leverage actually lives...</p><p><br></p><p>In this episode:</p><p><br></p><ul><li>Why your follower count matters less than your audience clarity when pitching brand deals</li><li>How to use the \"so what\" question to cut through trend-chasing and build a community brands actually want</li><li>What the Caitlin Clark effect has actually done to money flowing into women's sport</li></ul><p><br></p><p>💁‍♀️ SPONSORS</p><p>→ For ecomm founders: Omnisend is your email-SMS-automation partner that costs 60% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc</p><p><br></p><p>🔗 <strong>LINKS</strong></p><p>→ Alexy Posner Instagram:<a href=\"http://www.instagram.com/alexyposner/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\"> www.instagram.com/alexyposner/?hl=en</a></p><p>→ Swiftie Liftie Club Instagram:<a href=\"http://www.instagram.com/swiftieliftieclub/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\"> www.instagram.com/swiftieliftieclub/?hl=en</a></p>","author_name":"Female Startup Club"}